Steve Jobs was undoubtedly one of the best product managers. This video is a blast from his past when he was running Next.

In this video he talks about some of the basic fundamental aspects that a product manager should think

1. Who is our target customer?

2. Why they are selecting our products over the competition’s?

3. What distribution channels are we going to use to reach these customers?

In the video he talks about how he has talked with customers, internal people, and looked at the data. He then goes on to draw out what the marketplace for his product looks like. Then touches upon a competitive look between the various market players and then calls out where his product could be a standout.

Steve is a great example of how to think about product management.